mobile advertising

The growth of the mobile market is no surprise to anyone, as it is fully perceptible that people are increasingly connected to smartphones to carry out their activities.

Today, mobile resources are no longer limited to just phone calls and text messages, but rather carrying all work, study, family, and friends' information in the palm of your hand, which has become indispensable, especially in pandemic times.

During the pandemic, the e-commerce sector grew by 75%. Unable to leave their homes, people began to buy, sell, study, and work online. This is also known as the "new normal." It is impossible to talk about market growth without mentioning statistics. Here are the main ones.

Growth and Size Statistics of Mobile Marketing

• Smartphones represent 77.5% of the global mobile device market.
• In 2021, Android remained the leading mobile operating system worldwide, with 71.93% of the market.
• In 2019, PC and mobile usage became uniform. In 2016, mobile accounted for only 40% of daily usage time.
• The growth in mobile usage is due to affordable mobile phones compared to more expensive laptop options.

Global Demand Statistics for Mobile Advertising

• In 2019, mobile advertising spending totaled 189 billion dollars and is expected to surpass 240 billion dollars by 2022.
• Although mobile advertising has shown rapid growth in recent years, it is expected that this growth will slow down by 10.4% by the end of 2022.
• In 2020, the USA was the largest global mobile advertising market, resulting in 120.4 billion dollars.
• By 2024, the US mobile advertising market is expected to reach 145.26 billion dollars.
• The second-largest mobile advertising market was China, with a value of 72.2 billion dollars in 2020.

Smartphone App Usage Statistics

• The most popular type of app is communication apps, followed by gaming and entertainment apps.
• Word-of-mouth recommendations strongly influence users on which apps they should download.
• Around 76% of people use the Internet browser the most across all mobile apps they own.
• In 2020, 57% of Internet users in the US accessed Google Maps on their mobile phones.
• YouTube was the most used mobile app in 2020, with 72.8% of Internet users.
• The Disney+ app was the most profitable on the Apple store for iPhone in 2020, generating over 18.33 million dollars in revenue from iOS users.
• Tinder was the second highest-grossing app in 2020, with 27.6 million dollars in revenue from users.
• The video app TikTok was the second most downloaded app in 2020, resulting in about 3.2 million downloads.
• The popularity of Android apps also gained traction. Coin Master was the most profitable Android app of 2020, earning 62.9 million dollars.
• Following Coin Master was Candy Crush Saga, with 29.01 million dollars in revenue.
• 16% of women say that Instagram is an app they could not live without.
• On the other hand, 10% of men said they would be bothered if they didn't have YouTube.

Mobile Entertainment Statistics

• In the last quarter of 2019, adults in the US spent an average of seven minutes per day watching videos through mobile apps, four minutes less than in the first quarter of 2019.
• The average time spent watching TV was just under four hours, a 7% year-over-year decline.
• Meanwhile, video consumption through a TV-connected device grew by 17% in 2019.
• In 2020, 30.8% of people used Internet-connected TVs to stream videos, while 16.3% used mobile devices.
• In September 2019, more than 163.76 million mobile users opened YouTube, making it the most popular music and video mobile app in the United States.
• Netflix ranked second, with 45.66 million active mobile users per month.
• Spotify reached 23.7% of mobile users in 2019.
• In 2020, 31% of mobile users opened Spotify to listen to podcasts.
• A slightly less popular app for listening to podcasts was Apple Podcasts, with a 22% share of listeners.
• The most popular devices for listening to podcasts include smartphones, tablets, or other mobile devices.

Mobile Shopping Statistics

• In 2020, e-commerce spending in the US reached 47.8 billion dollars, with 31% of retail spending made on mobile devices.
• In 2019, mobile e-commerce spending reached 39 billion dollars just in the US.
• Additionally, in 2019, 57% of people said they searched for a mobile retail app to see more information about a product or service.
• Of the 57% of people who searched for products, 51% made a purchase on a mobile retail app.
• However, only 28% of people used a mobile wallet to pay for their products, demonstrating hesitation in fully committing to mobile payment services.
• Tablets had a conversion rate of 3.32% in 2020.
• The most common reason people use mobile devices in stores is to compare prices of products offered by different retailers.
• In 2020, the value of in-store mobile payments reached 503 billion dollars.
• In 2019, 28% of Americans had used a mobile wallet.
• Additionally, 51% stated they had never used a mobile wallet and were not interested in trying it.
• The biggest reason for not wanting to try mobile wallets is security concerns and not knowing which stores accept them.

Conclusion

The numbers don't lie, and they indicate how much the mobile market is in constant expansion. This means that people are increasingly connected to their devices, as they offer a lot of convenience and quick solutions to various issues, saving the precious time we have.

The expectation is that these numbers will increase even more in the coming years. Therefore, companies that aim for a grand future need to adapt to e-commerce, digital marketing, and app-based solutions.

Do you have a company and need to develop a custom app? We can help you! Contact us!